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| Metals Guide More and more, jewelry is being set in a wider variety of metals. While gold is still easily the most popular, other metals are used more often in fine jewelry than ever before. |
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Gold Warm, treasured, inviting. Gold evokes images of both ancient civilizations and modern society. Its lustrous colors and versatility ensure gold's place in everyone's wardrobe. Learn more. |
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Platinum The natural white beauty of platinum is a perfect complement to diamonds, making it very popular. Compared to gold, however, platinum is five times as rare, making it highly valued. Learn more |
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Silver Dating back thousands of years, sterling silver remains a highly admired jewelry metal that has gained in popularity over the last several years. Learn more. |
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Other Metals Gold, platinum and silver are the most favored for fashion jewelry. But non-traditional metals are very on-trend. A few that are gaining in popularity are titanium, stainless steel and tungsten. Learn more. |
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