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Platinum
Of all jewelry metals, platinum is the most precious. Prized for its purity, rarity and strength, its beautiful color and elegant appearance make it an ideal choice for brides and for anyone who appreciates fine jewelry.
Compared to gold, platinum is five times as rare and much more pure when used in jewelry. For instance, gold must contain at least 41% pure gold or it will no longer be considered gold. To be considered "platinum," however, the metal must contain at least 90% pure platinum.
Although they appear similar, platinum should never be mistaken for white gold. The two metals differ in strength and in color. White gold is produced using yellow gold mixed with other alloys, while platinum is already white. In fact, the color of platinum is actually whiter than white gold.
Unlike other metals, platinum does not expand or distort when exposed to heat, and it never tarnishes. Instead, it ages beautifully by developing a lustrous patina. This hypoallergenic metal is also heavier than most metals and commonly used as a secure diamond setting.
Platinum has become an extremely popular jewelry metal, especially for rings. Its natural white color is a beautiful complement to diamonds, while its rarity also makes it highly valued.
See our Collection of Platinum Jewelry